In this five-episode mini-series (this is the first of five) I’m breaking down the essentials of podcasting, from understanding what a podcast truly is to leveraging it for client acquisition.  

I field questions all the time about what podcasting really is, how to do it, how to record, where to put recordings, and how to properly publish audio or video that has been recorded. Of course, there’s nuance, editing that can be simple or complicated, and anywhere from 5-30 steps to produce each episode we manage, but this mini-series will help answer some of the most frequently asked questions! 

During these five episodes, you’ll hear practical steps like how to set up a podcast host account, why you need an RSS feed, and the nuances of video podcasting. Whether you’re a financial service professional or a budding entrepreneur, this series offers valuable insights to elevate your business through effective podcasting strategies. 

Episode Highlights: 

– Introduction to Podcasting: Understanding the basics of what podcasting really is and what you need to create a proper show. 

– Why Choose Podcasting: Exploring why podcasting is an effective marketing method and how it can drive client acquisition. 

– Budgeting for Podcasting: Discussing how much money you should plan on spending on this marketing endeavor and for how long. 

– Content Creation: Tips on what to say, how to structure your show, and how to use batch recording to your advantage. 

– Repurposing Content: Strategies for repurposing your podcast content for social media, blogs, newsletters, and more. 

Key Takeaways: 

– Podcasting Basics: A podcast must have an audio element broadcast to various apps via an RSS feed. This involves recording audio, uploading MP3 files to a podcast host account, and distributing the episodes to listening apps. 

– Video in Podcasting: Adding video to your podcast can complicate production but also offers additional opportunities for reaching different audiences. 

– Podcast Host Accounts: Options include Podbean, Buzzsprout, Libsyn, Captivate, and Castos, with prices ranging from $5 to $30 per month. 

– Distribution: Properly setting up your podcast host account ensures your episodes are automatically fed to all podcast platforms via the RSS feed. 

– Video vs. Audio: Understanding the difference between audio-only podcast listeners and video consumers on platforms like YouTube. 

Quotes: 

“The purpose of a podcast for financial services professionals is often to educate their listeners. Podcasts also just naturally work to attract ideal clients because the more often they hear your voice and receive good information from you, the more they trust you.”  

– Virginia Elder 

Connect with Virginia Elder: 

– Website: [Podcast Abundance](https://www.podcastabundance.com/) 

– Instagram: [@podcastabundance](https://www.instagram.com/podcastabundance) 

– LinkedIn: [Virginia Elder](https://www.linkedin.com/in/coachvirginiaelder/) 

– YouTube: [Reaching Abundance](https://www.youtube.com/@ReachingAbundance) 

Episode Resources: 

– Book a Call: [Schedule a Discovery Call](https://www.podcastabundance.com/book-a-call) 

– Podcast Host Options: [Podbean](https://www.podbean.com/), [Buzzsprout](https://www.buzzsprout.com/), [Libsyn](https://www.libsyn.com/), [Captivate](https://www.captivate.fm/), [Kastos](https://www.kastos.com/) 

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.