Too many business owners feel like creating content for their business is a time-suck. Most business owners also feel unsure about why they’re creating social media content or YouTube videos and how those activities might be moving them closer (or further!) from their business goals.  

In this episode, we explore the 80/20 rule applied to content creation, focusing on how to balance long form and short form content to maximize your business’s impact. Learn the (very different) benefits of each type of content, understand which content aligns with your unique business goals, and learn how to effectively allocate your time toward creating content that will actually HELP your business! 

The Difference Between Long Form vs. Short Form Content: 

Long form content can be audio, video, or written work more than 1000 words and longer than 90 seconds. Examples include: Podcasts, Webinars, YouTube videos, Case studies, stories, articles or blog posts, guides, and whitepapers. 

Short form content is less than 1000 words and shorter than 90 seconds. Examples include Facebook and Instagram reels, TikTok videos, YouTube shorts, and social media captions. 

Applying The 80/20 Rule to Your Content Creation Efforts: 

Spend 80% of your content creation time on long form content and 20% on short form content. 

This approach helps in building relationships, boosting SEO, and establishing authority. 

How Long-form Content Benefits Your Brand: 

 – Enhances SEO for your website. 

 – Builds trust and authority. 

 – Fosters long-term relationships with your audience. 

Why Create Short-form Content for Your Business: 

 – Expands reach and builds credibility. 

 – Engages audience with bite-sized, easily digestible information. 

 – Utilizes trending audio and music for higher engagement. 

4 Simple Steps to Adjust Your Content Creation Strategy to Align with Your Business Goals: 

1. Evaluate how you allocate your content creation time between long form and short form content, aiming for an 80/20 split favoring long form. 

2. Consider the specific impacts of long form versus short form content on your target audience and adjust your strategy accordingly.
3. Reflect on your comfort level and skills in video content creation, and seek professional help if needed to maintain quality.
4. Regularly review and adjust your content strategy to ensure it aligns with your business goals and audience engagement needs.

Mastering the 80/20 Rule for Content Creation: 

[00:04:14] Understanding Long Form vs. Short Form Content  

[00:06:17] The Role of Short Form Content in Engagement and Reach  

[00:07:59] Benefits of Long Form Content for Financial Services  

[00:10:33] Applying the 80/20 Rule to Content Creation Time 

Connect with host, Virginia Elder:   

Website – Reaching Abundance  

Facebook – Podcast Abundance Business Page  

Instagram – Podcast Abundance  

LinkedIn – Virginia Elder  

YouTube – @ReachingAbundance  

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.