You started down the financial path because you wanted to help people. As your business developed, you gained knowledge and skills that would also help those who don’t fit your ideal client profile because they can’t afford your services. Now, you’re stuck in the great divide between business and passion.
But DJ Olojo knew he could have access to plenty of properties that are already vacant or that people WANT to sell while also helping families who WANT to stay in their home. You CAN have both a helpful, fulfilling personal brand built from your passion to help others AND a thriving business where you serve those at an elevated economic status.
There are a few golden nuggets he shared about his authority-building journey:
- Creating a financial budget and timeline
- Strategically planning podcasting into the marketing budget
- Recognizing ROI via avenues other than direct client acquisition
- Outsourcing editing and management of his content to preserve his energy and time
The Balancing Act of Business and Purpose
([00:34]) Balancing Business and Personal Brand
([10:43]) Strategic Planning for Personal Brand
([16:01]) Calculating Budget for Brand Building
([27:19]) Overcoming Challenges in Podcasting
([33:01]) Outsourcing Content for Brand Sustainability
([46:03]) Embracing Purpose in Business Journey
DJ’s abundance mindset is obvious when he says, “By helping those folks, I’m doing them, or their generation, a good deed that inevitably will come back to me in some way, shape, or form.”
Faced with the lack of immediate audience feedback in podcasting and dealing with online criticism, there is a candid discussion on overcoming insecurities and the importance of genuine passion in creative pursuits. We also explore the practicalities of sustaining a podcast, including the decision to reduce episode frequency to maintain quality and personal balance. The episode encourages listeners to embrace their current life season, seek out opportunities that align with their passions, and live a life rich with purpose and without regrets.
Equipment & software used to record & produce this episode:
Samson Q2U mic
Logitech 4k webcam
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
Connect with guest, DJ Olojo:
The Foreclosure Fix book & website
Connect with host, Virginia Elder:
Podcast Production Services Website
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